What is SEO blog writing??
Ever wondered why a mobile phone buying site posts articles about the latest mobile phone models, the best places to buy mobile phones, and the latest offers and discounts??
They are writing blogs for Search Engine Optimisation (SEO). When running a mobile phone buying site, you want a maximum number of users and potential buyers to visit and revisit your site(hoping to place an order). Writing related blogs and articles on your site gives users a reason and content to visit your site. If your blogs are optimized for Search engines, they appear on top of searches.
SEO blog posts and articles written to increase your site’s ranking and visibility on search engines. Since the blogs are altered for Search Engine Optimization (SEO), they are called SEO blogs.
What makes a good SEO blog??
Keywords, keywords, keywords
But what are keywords?? What comes to your mind when you think of a pet?? Let’s guess dogs, cats, cuteness, fur, affection, pet food and the images go on.
Keywords are similar to it. The keyword is a technical term given to words or phrases entered on the search engine for their queries. Every blog has some ideas or terms that appear in it frequently. These are also called keywords.
When a search query matches the keywords listed in your blog, it is optimized to appear at the top searches and on the front pages.
Quality content
It’s not enough that your blog is embedded with keywords. If the content is not up to the mark, you may lose the reader halfway. Hence the quality of blog content matters.
The point is not to use keywords as bait but as a highlight of your blog. Apart from the highlights, the content grips the reader close to your ideas.
How to increase the quality of your blog?
- Keep it error free(Run thorough spell and grammar checks before going live)
- Don’t bore the reader with unnecessary details
- Keep the content organized( divide paragraphs, bold headings, bullet points)
Users demand
Frame your blog, keeping readers and users in mind. The goal is to deliver what users need and not what you want them to know.
Answering the most searched and related questions for your site is an SEO content strategy. But it helps only when you deliver quality content about what the users want to know.
Check out the most searched keywords related to your site, and find out frequently asked questions on query sites to figure out what your users want to know. Once you know the question, the task is to answer them.
Informative and persuasive
When you need to persuade users and customers to try out a particular product or a service, the first step is to inform them. Your blog must be informative about your product or service. Make the blog infographic visually appealing (add related images, graphs, relevant stats etc.)
Once people are informed, it becomes easier to persuade them. Embed the blog with necessary links to make it lively. Hyperlinks can be used to guide users towards the next step.
Optimal length
Can two paragraphs of description be considered a blog?? Can a three thousand-word article make a good blog??
The answer is in balance. Your blog does not have to be either too short or not too long. A short blog may not be able to unfold the big picture, and a lengthy blog may be clad with unnecessary details.
Unique tone
Every business has a unique tone and approach towards its customers. In a sense, it is what makes them stand out.In the lieu of giving what customers want, you don’t have to compromise on your unique tone!!
Try to blend them together.Address the customers queries in the SEO blog in a tone that is unique for your business or website.
Choose a blog length that is optimal for your topic. It should cover all its aspects but not overwhelm them. It should be long enough to welcome the readers but not scare them off.
What is the use of SEO blogging??
With the advent of digital marketing, everything seems to revolve around SEO. But what can it contribute to your site and business??
Let’s know
Search engine optimisation
SEO blogging makes your site optimized for search engines. When you have optimized content for related topics of your site, there are more reasons to visit and revisit your site.
It can boost your site’s SEO ranking and its position in top searches.
Customers outreach
When you do SEO blogging, you are creating content that users demand. It can contribute to increasing your customer base, outreach and engagement.
Marketing
One of the critical intents behind Search Engine Optimisation is marketing. Brands, businesses and companies spend a lot of their money on marketing.
With the advent of digital marketing, online platforms provide a safe and sound window to reach customers. With SEO, this job is made easier and more accessible.
Brand image
A significant takeaway from SEO is that it boosts your brand image. Blogs tell your brand story, and SEO makes them easier to find.
SEO makes it easier and more accessible for users to find your site, and with quality content, you keep them engaged in business.
Website Traffic
SEO blogging can draw traffic towards your website. Analysis of this traffic can help you devise content and marketing strategies.
Why choose Kalam Kagaz for SEO blog writing??
Kalam Kagaz is founded by one of the best Digital Marketers in India, Bhavik Sarkehedi.
When you are looking for SEO blog writers, Kalam Kagaz would be the reliable service provider for these reasons:
SEO content
Writing an SEO blog is not a cakewalk. You need to know the user’s demands, search queries, and keywords and match them with company needs. All this has to be spun into an SEO blog with optimal length, appropriate tone, right keywords to maintain your company’s unique tone.
Does it seem like an elaborate process?? Don’t worry Kalam Kagaz is right here for you.
Customised approach
We understand that each company has its approach and tone towards its customers. It is what sets you apart from the competition.
While the SEO blogs need to be reader-centric, we know that blogs should be in the company’s professional tone—don’t worry. We will make an effort to strike a balance between the two.
SEO Consultancy
Optimizing your website is as important as creating one. Customer outreach, website traffic, marketing, brand image and your company’s online presence can improve with better SEO and ranking.
Need an SEO consultancy for your website??
Kalam Kagaz can do it for you.
Timely delivery
Clients hate late deliveries, and we hate it too!!
With a team of 25, plus experienced content writers on board, we never miss a deadline!!
Entrust your SEO blogs to us and get them done by the deadline.
Quality content
You now know what goes into a good SEO blog. Length, keywords, tone, language, syntax, infographics..and the list goes on. Kalam Kagaz is here to deliver you professional SEO blogs that can pass all the quality checks!!
Apart from SEO blog writing, Kalam Kagaz offers Company Profiles, SEO consultancy, Article website content, Press Release material, Product reviews, product descriptions and all other professional content you can wish for.
Ready to unleash the power of Search Engine Optimisation?? Wishing to feature at the top in Google Searches?? Want to draw more visitors to your website??
All this can be done by SEO blog writing with a reliable partner!!
And Kalam Kagaz is right here to fulfil the task. Visit: https://www.kalamkagaz.com.