You may have a new product launch, discovery, research breakthrough or even an exciting takeover to share with your customers. How to say it out loud??
You go for a Press Release. It is a formal company or organization announcement to reach its audience and customers through the media.
How can a Press Release contribute to your business??
Marketing
What does a press release do?? It conveys a company’s message or announcement to its customers. Be it a new product, breakthrough, change in company dynamics or even emergency announcements, the press release informs the customers about these changes. Just like a newspaper to a government, press releases are for business.
When there are frequent press releases, customers know about your business, products, and development, increasing your marketing outreach. When used efficiently, press releases can contribute wonders to your marketing strategy.
SEO
Search Engine Optimization is key to digital marketing. You can update a lot of current content on your business through timely press releases.
When a company makes an official release, people find the articles online. Some are the official ones, and some are based on the original press release. When people search for the press release, it can increase traffic to your site and boost your SEO ranking.
This way, press releases can work as both causes and result in SEO strategy.
Customer Engagement
What happens when a cell phone manufacturing company announces its new model of cell phone arrival through a press release??
Customers get excited, isn’t it?? They read the article, share it with as many as possible, try to know its features, book up early and wait for the launch.
If this happens, then the cell phone company’s press release has done its job of creating customer engagement.
Customer Engagement is one of the primary objectives of a press release. Customers react and respond to worthy press releases.
Company image
How does a press release help in building a company’s image??
The answer is Storytelling. Don’t get the notion wrong; it’s not about fairy tales or fiction.
A company can slowly build its public image by sharing credible news and developments.
A company or organization may have a press release about a merger, investment, research and development, products, services, prominent hires, sales or discounts. With every press release, the way the public perceives the company is built and altered.
So a press release can help you build a strong and credible company image and keep it intact.
Sales
What is the end goal of any business?? It’s sales, profits and positive growth. Marketing, SEO, Company Image and Customer Engagement are distilled in the sales funnel to sales conversion.
A press release is one of the best ways to aim for sales. For a company to have a higher sales conversion, it needs a reliable, credible and engaging press release.
But what makes a good press release?? What makes some press releases hot and trending while some slide into obscurity??
Here are some of the items you will need to make your press release an engaging one!!
Catchy headline
Headline 1:Company XYZ launches a new Laptop.
Headline 2: Tech giant XYZ announces the launch of its new cutting-edge flex and flare laptops!!
Which sounds better ?? Though it needs to be clarified, the second one sounds more clickable. Readers try to open out articles that either sound fascinating or perplexing (they want to solve the mystery!!)
So the goal is not just to make a statement headline but to make an attractive one!!
The headline should be able to introduce and grab attention towards your press release.
Compelling body with paragraphs
A press release can be a page at maximum. The body can be divided into 3-4 well-connected paragraphs.
The first can serve as an introduction and extension of the headline; the second may talk about the subject matter, with the third one giving closing remarks.
People tend to avoid lengthy and tedious passages. So try to keep it crisp and to the point. The object of a press release is to inform and arouse interest and not to give out a research article.
Credible quotes
Your press release should arouse some emotion. You can briefly talk about the struggles encountered during the discovery or share the thoughts of the involved personnel.
It makes your story relatable and connected.
The point is to evoke emotion and not to drown in it.
Note: Be careful with this section, as too much emotion can make your press release into a sob story.
Boilerplate
Sounds strange, doesn’t it??
A boilerplate refers to the brief introduction of the company or organization making the press release.
A boilerplate description may include the company, employee goals and company goals.
It can serve as a suitable closing paragraph in a press release.
Imagine this; readers are caught by the headline, tied by the content, moved by the emotion and finally get an introduction of the company in question(Boilerplate)!! It looks like a good idea, doesn’t it??
Contact information
It is like the plan of action in a press release. It may include the contact details of the person in charge. It may also include a link to its respective company profile.
Contact information with a press release increases its credibility. It guides readers to the next course of action(possible sales).
It acts similarly to the ‘Buy Now tab in online shopping.
Why trust Kalam Kagaz with your Press Releases??
Kalam Kagaz specializes in professional content delivery. With six-plus years of experience in professional content writing, we can deliver a Press Release just as you need.
Press releases optimized with SEO
We draft Press Releases that are easier to search and rank by Google. Enhance your SEO with Press Releases drafted by Kalam Kagaz,
Customization and quality
We don’t jump in for generalized content or size fits all approaches. We understand your profile and business needs and design customized and high-quality press in line with your choices.
Delivery
We delivered your Press Releases on time. You can be sure you get all the optimal times to release your press statement.
Company Profile
Company Profile, SEO blogs, Article Writing, Website Content and Press Releases, get all your work done at one site!!
The type of Press Releases we offer:
New service or Product launch
Want to announce a new product or service launch?? We got you covered. A catchy headline, a product description, an expert opinion and a lasting conclusion. What are you waiting for??
New hire
Got a new hire at your organization that you want to announce out loud?? We are here for you.
This press release can increase your company’s human resources profile.
Emergency announcement
Got an emergency and sensitive news to share ?? We can handle it fittingly. Emergency announcements can take your audience by shock or surprise. But we are here to inform such news sensitively and not rile them up!!
Discovery or breakthrough
Woosh, that’s great news!! Let’s share it with your audience loud and clear. It’s time to reap your research and development efforts.
Award announcement
Just received appreciation and recognition for your hard work??
Now it’s time to gain public recognition and appreciation through an enticing press release.
Reached a Milestone
Reached a milestone in your business?? Any good news to share with your customers?? Take advantage of the golden time to say it out loud with a press release!!
When you decide to go for a press release, it’s time to choose Kalam Kagaz as your partner!!
You can contact our website: Kalam Kagaz.